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I must stress that these are all extreme examples, and does not represent the average cost of PPC, so don't be deterred if it is something you're looking to get into.For more information, have a look at our PPC Guides.Perhaps the most successful brand in the ranking was Zoosk.com, which spent just

I must stress that these are all extreme examples, and does not represent the average cost of PPC, so don't be deterred if it is something you're looking to get into.For more information, have a look at our PPC Guides.Perhaps the most successful brand in the ranking was Zoosk.com, which spent just $1.2 million but drove the second most clicks, nearly 4.9 million, at the lowest average cost per click in the ranking, $0.25.Another notable aspect of the top 20 ranking of dating advertisers by paid search spend is the diversity of businesses/services represented.High Competition on Top Keywords We found particularly high competition on the terms comprising our top 20 ranking, which includes a mix of general keywords such as ‘dating sites’ and branded keywords such as ‘match’ and ‘eharmony’.On average, there were 179 advertisers sponsoring each of the top 20 non-branded keywords during the period, while there was an average of 31 advertisers sponsoring the branded terms, indicating a high level of cross-bidding on competitors’ brand names.For example, three out of the five highest costing seach terms all refer to locations, "Philadelphia", "Vermont" and "Anaheim".Four out of the top five highest paying keywords relate to rehab, once again due to the high cost associated with potential clients, with some of the top rehab facilities costing in excess of $10,000.

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I must stress that these are all extreme examples, and does not represent the average cost of PPC, so don't be deterred if it is something you're looking to get into.

For more information, have a look at our PPC Guides.

Perhaps the most successful brand in the ranking was Zoosk.com, which spent just $1.2 million but drove the second most clicks, nearly 4.9 million, at the lowest average cost per click in the ranking, $0.25.

.2 million but drove the second most clicks, nearly 4.9 million, at the lowest average cost per click in the ranking,

You target the terms in organic search optimization and through your pay-per-click campaigns, and acquire as much of that Web traffic as possible.

For example, there are a variety of online dating services in the ranking that are targeted toward specific demographics, such as Our and Single And Over50.com, which are both geared toward individuals over age 50, Mature Singles Only.com, targeted toward those over age 40, and Elite Singles.com, targeted toward professionals over age 30.

In addition to more general sites like Dating.com, there are niche dating sites in the ranking, including Christian Mingle.com, which is what it sounds like, and BBPeople Meet.com, which caters to the “big, beautiful” community. Seeking offers to connect young women with wealthy older men and advertises itself as the “Official Sugar Daddy Dating Site”.

If you’d like to get in touch, you can do so through my Linked In or Twitter accounts.

When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.

.25.Another notable aspect of the top 20 ranking of dating advertisers by paid search spend is the diversity of businesses/services represented.High Competition on Top Keywords We found particularly high competition on the terms comprising our top 20 ranking, which includes a mix of general keywords such as ‘dating sites’ and branded keywords such as ‘match’ and ‘eharmony’.On average, there were 179 advertisers sponsoring each of the top 20 non-branded keywords during the period, while there was an average of 31 advertisers sponsoring the branded terms, indicating a high level of cross-bidding on competitors’ brand names.For example, three out of the five highest costing seach terms all refer to locations, "Philadelphia", "Vermont" and "Anaheim".Four out of the top five highest paying keywords relate to rehab, once again due to the high cost associated with potential clients, with some of the top rehab facilities costing in excess of ,000.

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You target the terms in organic search optimization and through your pay-per-click campaigns, and acquire as much of that Web traffic as possible.

For example, there are a variety of online dating services in the ranking that are targeted toward specific demographics, such as Our and Single And Over50.com, which are both geared toward individuals over age 50, Mature Singles Only.com, targeted toward those over age 40, and Elite Singles.com, targeted toward professionals over age 30.

In addition to more general sites like Dating.com, there are niche dating sites in the ranking, including Christian Mingle.com, which is what it sounds like, and BBPeople Meet.com, which caters to the “big, beautiful” community. Seeking offers to connect young women with wealthy older men and advertises itself as the “Official Sugar Daddy Dating Site”.

If you’d like to get in touch, you can do so through my Linked In or Twitter accounts.

When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.

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